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Mumbai (Maharashtra) [India], September 27: The Big Billion Days has always been India's biggest festive shopping celebration, but this year Flipkart is going all out with its campaign thought "Kuch Bhi Ho Sakta Hai." From surprising offers to unexpected partnerships, the sale is designed to delight shoppers in ways never seen before.

One such innovation is Shubh Muhurat Deals - a culturally rooted idea that taps into India's long-held belief in the power of auspicious timing. Conceptualised by DDB Mudra, the campaign is built on a consumer insight that in many households, people wait for the right muhurat before taking big steps. From weddings to shifting homes or even buying a new car. Flipkart realised that shopping for large appliances like refrigerators, washing machines an

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