“ Sneakermania ” shows no signs of slowing down.

In the upcoming eight-episode Finnish series, produced by Helsinki-filmi and set to be broadcast on YLE in February 2026, teenage sneakerhead Ola is determined to become a fashion influencer.

With his friend Bee, Ola – who lives for Air Jordan 1 Low OG Chicago – is trying to build a following and grow their TikTok channel. Until his former best friend Jay steals his thunder.

“The story shifts from lighthearted, friendly banter to moments of envy and dishonesty. While the tone often stays comedic, the characters face real challenges: moments that test their morals, motives, and the limits of what they’re willing to sacrifice,” said director Ima Iduozee.

One of the main themes is belonging, he stated.

“The desire to be seen, heard and

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