Amazon is hosting its 2025 fall hardware event on Tuesday, September 30th, and it could be a packed show. The company’s invite has a few not-so-subtle hints about new Echos and a new Kindle. It will also be Amazon’s next big product event for Panos Panay, who joined Amazon in 2023 to head up its devices and services teams after a long career at Microsoft helping launch products like the Surface lineup.

Amazon has taken some big swings under Panay’s leadership, launching a suite of new Kindle products last year — including the first color Kindle — and announcing its AI-powered Alexa Plus assistant. What’s coming up next, then? Here’s what we think you can expect.

At least one new Echo product

Amazon’s invitation appears to tease two products with the company’s iconic blue Echo ring, so i

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