Jaipur, Sep 27 (PTI) The BJP will reach out to citizens across the country through its 'Aatmanirbhar Bharat Sankalp Abhiyan,' which will run from September 25 to December 25, a party leader said on Saturday.

Addressing a press conference at the state party office, BJP Scheduled Caste Morcha national general secretary and MP Bhola Singh said Prime Minister Narendra Modi has been consistently promoting the need for self-reliance in the country.

"The call for Aatmanirbhar Bharat is resonating across various dimensions -- from visiting Indian tourist destinations to adopting the 'Vocal for Local' initiative by using indigenous products," he said.

Singh said the BJP will use the campaign to appeal to citizens to embrace "swadeshi". The initiative is being launched from September 25, the birt

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