Over-50s are increasingly trying to match their appearance to how they feel , according to experts, with one skincare product a must for many.

Around $2735 is spent on average annually for over-65s to keep up appearances, while 55 to 64-year-olds are not far behind, spending $2459, as revealed in a new report by Contour Clinics. Although it was the 44-54-year-olds who spent the most with $3900 annually (even more than Millenials and Gen Z).

Sunscreen and SPF products topped the list for where most people spent their money (85.8 per cent overall for all ages), followed by skincare (cleansers, serums, moisturisers) and makeup.

Treatments with lasting benefits was a popular category in the survey, with around 26 per cent of 55-64s and 16 per cent of 65+ booking facials or skin treatm

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