Taylor Swift reportedly won’t be rocking the Super Bowl halftime show after all, despite rampant speculation the world’s biggest popstar would finally take its biggest stage.
The 35-year-old Grammy winner — whose 12th studio album, “The Life of a Showgirl,” drops Friday — won’t be playing Levi’s Stadium during Super Bowl LX on Feb. 8, after the NFL allegedly refused to give in to her demands , according to multiple reports.
News of the failed deal originated with British pop culture journalist Rob Shuter’s Substack, to which a music executive reportedly said Swift “knows her worth,” even if the halftime show famously compensates artists in exposure instead of dollars.
“She knows the kind of ratings she brings, the global attention she commands. She wasn’t about to hand that ove