As a general rule, sneaker collaborations tend to involve two brands, usually an athletic footwear company and a partner from the entertainment, fashion or retail spaces. In rare instances, projects have combined three labels for multi-brand meetings of the minds. There have even been a small handful of sneaker collaborations which called on four different perspectives. Now, a brand new release from Japanese sportswear company Asics is pushing the boundaries of collaboration by tapping seven different retail partners to come together for an ambitious, first-of-its-kind special makeup.

The Asics Gel-Cumulus 16 Tomo is the result of the company’s top retail partners combining for a project that “celebrates the community, creativity and collaboration between brand and retail

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