Business has reportedly been booming for American Hat Company – a Texas-based cowboy hat manufacturer – since the 2018 launch of the hit Western TV series "Yellowstone."

Founded in 1915 and headquartered in Bowie, Texas, the company specializes in handmade felt and straw cowboy hats offered in a range of trims, colors and shapes. Demand has soared so high that the business is now years out on orders, according to company president Keith Mundee.

"People were clamoring for something that was truly American or kind of going back to their roots," Mundee told FOX Business. "… The Western lifestyle became very popular."

The company follows an approximately 18-step process to transform raw materials like straw and fur into even a basic cowboy hat, he said.

While the business does source som

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