For 78 years Poor Richard's Press has provided top quality printing and branding services to clients on the Central Coast, expanding recently to offer embroidery, direct-mail and even website designs.

Successful businesses must be creative and agile to grow and maintain their client list through the decades. Changes in customer's expectations and needs are amplified by competitive industry standards and technological advances.

When a business's operational model is centered around providing services directly to clients of all sizes and needs, they must ensure they are ahead of those changes to guide their clients through an unknown business landscape.

Ethan Ventura, owner/ chief operating officer of Poor Richard's Press, said that the business has adapted to the influx of technology — n

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