There’s an adage that if you have a good experience with a company, you’ll tell one person. And if you have a bad one, you’ll tell anyone who will listen. Customer experience is one of the least forgiving aspects of how you run a business.

You can have the best product on the market, offer the greatest expertise, but if your customers don’t have a positive experience, it will be difficult to get them to come back. In fact, a negative experience can cause irreparable damage to your organization’s reputation and your bottom line.

Consistency is key

A lot has evolved in the size and scope of our PR and marketing agency since I started Resolute. In the beginning, it was just me and one employee. Serving our clients and growing the business was not easy. However, I was involved in every part

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