In a dominating display, South Indian states have captured 58% of the Indian-Made Foreign Liquor (IMFL) market for the fiscal year 2025, with Karnataka leading by contributing 17% of the national volumes. This data, released by the Confederation of Indian Alcoholic Beverage Companies (CIABC), highlights the region's near-absolute control over the market.

Despite the impressive figures from the South, overall sales of IMFL Whisky saw a decline of 1.4% year-on-year. Factors such as policy challenges, particularly during election periods, have been cited by CIABC Director General Anant S Iyer as reasons for the sluggish growth in fiscal year 2025.

The alcohol industry, especially the premium segment, continues to face hurdles with high taxation and regulatory changes, impacting the sector's

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