Jaipur, Sep 28 (PTI) The famed Diwali festivities of Jaipur are set to carry a strong 'vocal for local' message this year, with markets in the Pink City adopting a 'Swadeshi theme' for their decorations.
Traders' associations said the initiative is aimed at promoting indigenous products and discouraging the use of imported decorative items, in line with Prime Minister Narendra Modi's call for self-reliance.
Known for its Diwali illuminations, Jaipur attracts tourists from across the world, as its markets are lit up in unique styles. This year, however, traders said the focus would be on using locally produced lamps, bulbs, and decorative items.
"More than 1.5 lakh traders will come together to give the message of adopting Swadeshi. Just like on Raksha Bandhan, we promoted only indigenou