This Barbie is an award-winning home designer, author and entrepreneur.
Joanna Gaines revealed Mattel has launched a new Barbie doll created in her likeness, accompanied by its own Barbie Dreamhouse inspired by her Magnolia Network.
In an Instagram post announcing the collaboration, Gaines wrote that, “six-year-old Jo Jo would be losing her mind.”
Joanna Gaines' new Barbie doll. Mattel
Designed by both Gaines herself and Barbie, the doll has dark hair and sunglasses, while sporting a graphic tee, flare jeans and a flannel tied around her waist. Her shoe choice: roller skates.
“She’s got the same eyeliner, the blush, the turquoise earrings,” Gaines said in an Instagram video, examining her doll after an on-camera reveal.
Gaines explained in a blog post on her Magnolia website th