Songs have always played a vital role in Telugu cinema, often used to elevate emotions and pull audiences back into theatres. In the past, filmmakers even added new tracks post-release to sustain momentum. Now, with changing audience preferences for fast-paced storytelling, songs that don’t blend seamlessly are sometimes cut—even if they’ve been shot at great expense.

Pawan Kalyan’s latest release, They Call Him OG, hit screens on Thursday and has opened to strong word of mouth. Directed by Sujeeth, the film presents Pawan in a powerful action avatar and features Emraan Hashmi, Priyanka Arul Mohan, Arjun Das, Sriya Reddy, and Prakash Raj in key roles. Backed by DVV Danayya and Kalyan Dasari under DVV Entertainments, the film carries music by Thaman S.

Ahead of release, fans eagerly antic

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