Audio and wearables direct-to-consumer (D2C) brand boAt is investing in advanced inventory management and AI-enabled customer engagement as it prepares for the festive season. It is also ramping up collaborations with regional influencers to deepen its festive connect. Gaurav Nayyar, COO of boAt, tells S Shanthi that this year the firm is targeting a steady double-digit year-on-year sales growth, with a strong surge expected in the weeks leading up to Diwali, in line with national e-commerce trends. Notably, in April this year, Imagine Marketing, boAt’s parent company, filed its draft IPO papers through a confidential pre-filing route.

How are you preparing for the festive rush?

To meet festive demand, we have been gearing up well in advance with stronger inventory planning and close c

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