Prime Minister Narendra Modi has made yet another strong push for ‘Swadeshi’ as he urged people to buy one Khadi item on the occasion of Gandhi Jayanti on October 2.

Addressing the 126th episode of 'Mann Ki Baat' on Sunday, Modi noted that though the charm of Khadi was fading away after independence, in the last 11 years, the country's attraction towards Khadi has increased significantly.

"I urge all of you to buy one Khadi product or the other on October 2. Say it with pride, these are Swadeshi. Share it on social media with the hashtag 'Vocal for Local'," he said.

Over the last 11 years, the attraction for Khadi has grown remarkably, with sales rising steadily. #MannKiBaat pic.twitter.com/AIHtbDT9rR — PMO India (@PMOIndia) September 28, 2025

"Just like Khadi, our handloom and ha

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