Bosses of Gen Z employees might consider this approach

When it comes to motivating Gen Z workers, ignore the fear factor.

That’s because 20-something employees don’t respond well to scare tactics, claims shame expert Brene Brown. Rather, they are motivated by a more compassionate approach.

Brown, who is a research professor at the University of Houston, hit on the subject during the New York Times podcast The Interview , while chatting about her new book, Strong Ground: The Lessons of Daring Leadership, the Tenacity of Paradox, and the Wisdom of the Human Spirit .

“Just because the world at large believes that you have to be a total d–k to get performance out of a team, there is actually very little evidence of that over a long period of time,” she declared on the podcast, per the the New York Post .

Brown said she believes that