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It started with a viral clip of Gordon Ramsay yelling years ago: "What are you?"

"An idiot sandwich," his contestant replied, her head placed between two slices of bread that Ramsay held up to her ears.

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Now, that phrase has turned into a cookbook from Ramsay with more than 100 sandwich recipes.

Culinary content producer Owen Han crossed paths with Ramsay during the chef’s "Idiot Sandwich" competition in Las Vegas. The contest played off Ramsay’s now-iconic viral moment, and Han not only took part but actually won the event alongside the celebrity chef.

Since then, Han has continued to build on that momentum, creating a stream of inventive sandw

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