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Bad Bunny will headline the halftime show at next year’s Super Bowl LX, organizers announced Sunday.

This will be the Puerto Rican musician’s second time at the Super Bowl following his appearance with Shakira and Jennifer Lopez during halftime of 2020’s game.

Roc Nation, the sprawling entertainment company founded by Jay-Z, will again produce the event. The company partnered with the NFL in 2019 to consult on live music events and social justice initiatives, including producing and selecting performers for the Super Bowl halftime show.

While the big game is an anticipated event for football fans, the halftime spectacle is just as much of an eagerly awaited cultural affair, draw

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