Lounge has named Emily Ratajkowski as the face of its fall 2025 campaign, described as a celebration of self-defined sexiness and womanhood. Launched on Sunday, the campaign features the model in an intimate setting, showcasing both lingerie and clothing styles.

“Sexiness has nothing to do with what someone else sees. It’s about how I feel,” Ratajkowski told WWD via email.

Best known as a model, Ratajkowski said she never puts herself in a box. “I’m a mother, I’m a writer, I’m someone who loves fashion. I play a dozen different roles every day. I love that Lounge recognizes how multifaceted women can be,” she said. Those roles helped shape the brand’s message of multidimensional womanhood in the campaign.

Lounge emphasizes that its approach to fashion is about reflecting these layer

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