PARIS — Finnish design house Marimekko is set to open its first flagship in Paris, marking a milestone in the brand’s global expansion.

The Paris launch continues Marimekko’s “key city” strategy, choosing a hub and building an ecosystem around it, to concentrate its brand-building efforts and customer engagement.

Following pop-ups in Galeries Lafayette and Le Bon Marché as the brand’s first forays into the city, the arty vibe of the Marais seemed like the ideal neighborhood for Marimekko to put down stakes.

Located at 120 Rue Vieille du Temple, the 1,500-square-foot flagship will house Marimekko’s full lifestyle offering, from ready-to-wear and accessories to homewares. The concept will showcase the craftsmanship behind the brand’s 4,000-plus print archive.

“In this space, Marimekk

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