All eyes are on the buoyant Indian side when they take on Sri Lanka in the opening match of the ICC women’s cricket World Cup on September 30. With the Women’s Premier League (WPL) reaching upwards of 130 million viewers and generating close to `110-120 crore in ad revenues, advertiser interest and sponsorship rates are at an all-time high.

Industry sources say that sponsorship rates have seen a 40-50% jump over the 2022 edition. Title sponsorship is valued around 25-35 crore, while co-sponsorship deals are valued at 10-15 crore. TV ad rates are at 1.5-2 lakh per 10 seconds, going up to 3-3.5 lakh for India matches. On OTT, the ad rates are `400-500 CPM (cost per thousand impressions).

While there are no official data on the ad revenues from the 2022 season of the ICC women’s cricket W

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