India’s homegrown messaging app Arattai has surged to the top of app store charts in India, overtaking WhatsApp. The company announced on X, "We’re officially #1 in Social Networking on the App Store!"
The milestone caps a week of growing buzz around the platform, fuelled by endorsements, memes, and a wave of patriotic downloads.
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Arattai overtakes rivals
Launched in 2021, Arattai, its name drawn from the Tamil word for "chat" or "chit-chat," was initially viewed as a scrappy side-project by Zoho.
But amid AI anxieties, spyware scandals, and heightened scrutiny of Big Tech platforms, its pitch as a "spyware-free, made-in-India messenger" has resonated strongly.
Fresh visibility from government circles has amplified t