Summary

Luxury brands are embracing new collaborations, from A$AP Rocky x Moncler to Nike x SKIMS, blending high fashion with streetwear and performance.

Creative directors are making bold debuts, with Demna at Gucci and Simone Bellotti at Jil Sander introducing fresh visions.

Fashion continues to expand into new categories, including Fear of God’s first womenswear line and a unique outdoor capsule from On, BEAMS, and REI.

Demna Debuts At Gucci With Surprise Lookbook & Film

Gucci

Demna has made a surprising debut with his first collection for Gucci , titled “La Famiglia.” The collection was unveiled through a lookbook of 38 looks, just one day before its official runway show at Milan Fashion Week. Demna reinterprets Gucci’s core identity by showcasing various archetypal personas,

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