If you follow the tech circle or the trending headlines, you probably know about the new buzzing app in town, the Arattai app. In case you don’t, this new messaging app was built by Zoho and has recently risen to popularity. The app has recently recorded a massive surge in daily sign-ups from 3,000 a day to a staggering 350,000, within three days. This sudden spike of 100x follows a mix of government endorsements, social media buzz, and its positioning as a privacy-first, spyware-free alternative to global rivals. Many users are even tagging the Arattai app as the WhatsApp killer in India, with its potential to take over Meta’s popular messaging app.

So, what does this app offer and what’s all the hype about? Here is the story in five points detailing Zoho’s new Arattai messaging app.

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