India’s navratri economy is gaining momentum with strong festive tailwinds as e-commerce sales are projected at Rs 1.2 lakh crore — with UPI volumes crossing 20 billion transactions in August, and MSME festive credit demand is set to rise 35–40 per cent to Rs 3.45 lakh crore, a report said on Monday.

According to Smallcase’s report, nine sectors, including auto components, FMCG, defence, clean energy and others, are set to benefit from a combination of festive demand, policy reforms, and structural growth drivers.

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“Navratri 2025 offers investors a timely opportunity to align portfolios with India’s strongest growth stories, backed by robust consumption data, policy tailwinds, and record-high retail participation in capital markets,” the report said.

The report highlights

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