A case study of Netflix’s global hit “ Kpop Demon Hunters ” anchored Luminate ’s latest APAC and global music insights session at Singapore’s All That Matters conference, where the entertainment-data company unpacked how transmedia hits ripple across music, film and TV.

Scott Ryan, executive VP, commercial at Luminate, opened the presentation with toplines for the first half of 2025: global on-demand audio streams rose just over 10% to 2.5 trillion, with expansion driven largely by markets outside the U.S.

Most Asia Pacific countries, from India to Indonesia, delivered above-average double-digit growth in the first half of 2025, while Australia and New Zealand tracked closer to mature-market levels. Premium subscription activity continued to lag the global average but posted strong

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