MILAN/LONDON :Italy's Serie A soccer league is exploring options for its international media rights, including the sale of a stake to external investors and a long-term strategic partnership with a sports media agency, three sources with direct knowledge of the matter told Reuters.

Like other major European leagues, Serie A, home to AC Milan and Juventus, has struggled in recent years to sell its media rights abroad, as broadcasters across the globe have shown diminished interest partly due to a crowded fixture list dominated by the expanded UEFA Champions League and the popularity of England's Premier League.

Serie A, comprising 20 clubs — many under U.S. ownership — has tasked JP Morgan with reviewing a range of options for its international media rights, the sources said.

Under the e

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