I revisited my definition of strategy several years ago and realized recently that I hadn’t written about it – just presented it privately to executive teams in the context of my strategy work with them. I decided to rectify that oversight by writing this Playing to Win/Practitioner Insights (PTW/PI) piece on it called Revisiting my Definition of Strategy: Compelling Desired Customer Action. And as always, you can find all the previous PTW/PI here.

Need for a Definition

For any field to develop, the terms used in the field must be defined. Otherwise, participants can’t discuss the field intelligently, and it is therefore hard for the field to advance. I experienced that phenomenon when I joined the founding board of the Skoll Foundation in 1999 (on which I served for 20 years). Its state

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