YouTube has unveiled a new, budget-friendly subscription plan for Indian audiences, aiming to make ad-free video streaming more accessible. The new offering, called YouTube Premium Lite, is priced at Rs 89 per month and primarily targets viewers who want uninterrupted videos without paying for the full premium package.

The move comes after YouTube tested the Lite version in select international markets earlier this year. With its introduction in India, the company is attempting to appeal to cost-conscious users who found the Rs 149 Premium plan slightly expensive. India, being one of the largest video-consuming markets in the world, is expected to play a major role in the adoption of this tier.

Globally, YouTube has over 125 million paying subscribers, a figure that includes both Premiu

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