A survey has revealed that Indian entrepreneurs prefer keeping their money where it feels both safe and rewarding. According to the HSBC Global Entrepreneurial Wealth Report 2025, life insurance tops the list for them, with 73% of respondents investing in it.

Nearly two-thirds (65%) put money back into their own businesses, while 58% turn to property beyond their primary homes, the survey report says. Stocks remain popular with 53% choosing publicly traded shares, and 51% diversify into private assets like private equity and private credit. Interestingly, 44% also invest in commercial real estate , while as many as 41% are experimenting with cryptocurrencies , according to the report.

Luxury goods and experiences are popular among Indian entrepreneurs

Rich entrepreneurs in India are

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