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A new 'supersized showroom' has opened in Merry Hill that's been designed to 'deliver the ultimate luxury shopping experience'.

Luxury jeweller Goldsmiths has unveiled the 6,000sq ft showroom which has 'more space, more style and even more to explore'.

Two units have been combined into one for the new boutique, which is described as 'state-of-the-art'.

The glass-fronted shop has its own dedicated Rolex room as well as areas for products from Omega, TAG Heuer, Tudor, Longines and Tissot.

It's not all brand new products on sale in the showroom - Goldsmiths has added a Rolex certified pre-owned zone too, which it says is for those looking to invest in rare and iconic timepieces.

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This year has seen a number of brands committing to upgrading their shops at Mer

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