According to Reuters, 20% of the time users spend is on the 'reels' feature, which was popularised by TikTok, a short form video app. (Representative image: Canva) Show Quick Read Summary is AI Generated. Newsroom Reviewed

Meta's Instagram social media app is considering switching up its interface by showing users the "reels" first, according to an article from Business Standard on Monday. It involves automatically opening the reels feed, showing users short-form videos created by a myriad of other people which they swipe up and down on to navigate.

Meta is testing this new user interface (UI) on select users in India, having already implemented the UI design on its Instagram app for the iPad. The app was launched on Sep. 3, 2025, for the Apple device.

In the current setup, th

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