Synopsis- India’s money story is a generational tug of war—Boomers are protective of security, Gen X is protective of legacy, Millennials are protective of stability with growth, and Gen Z is going to be protective of gaining independence with digital bets.

Picture this: Your grandfather holding his gold coins, your parents purchasing a life insurance policy, and your Gen Z cousin looking up an apartment listing on his phone and just buying a slice of a startup on an app. It is the same country, same markets, but vastly different approach to money. Generational priorities have been reflected in investment planning in India: depending on age, technology, lifestyle, and the modern world raised in.

Generational Archetypes of Investing:

Here’s how India’s generational money map looks toda

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