A trio of execs from Google , YouTube and the BBC have joined forces to launch Hera , a podcast company that will serve what they say is “the most underserved audience in media history: women.”

With podcasting dominated by men, Hera is being billed as the UK’s first video podcast network to focus on stories through a female lens. Its founders – Nishma Patel Robb, Rosie Allimonos and Kirsty Hunter – claim 80% of the top 10 podcasts on the UK Spotify Charts being hosted solely by men.

Hera will seek to champion and support women through every stage of the creative and commercial process. The founders say the mission is to “close the gender gap in podcasting and give women’s voices the scale and financial reward they deserve.” This means producing original shows, brokering partner

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