BusinessWire India

Srinagar (Jammu and Kashmir) [India], October 1: In a major step toward improving rural livelihoods, HDFC Parivartan in partnership with ISAP India Foundation, is implementing a comprehensive program to support small and marginal farmers in the border districts of Baramulla, Budgam, Ganderbal, Pulwama, and Kupwara in Jammu & Kashmir.

The initiative focuses on diversifying traditional cropping systems, introducing modern technologies, and creating market linkages for some of Kashmir's most marginalized communities. Farmers are being encouraged to move beyond low-value cereals and maize toward high-value vegetable cultivation, which provides significantly better income opportunities. To combat the recurring challenge of water scarcity, the program is also facilitating

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