Zoho Corporation’s indigenous messaging app Arattai is witnessing a surge in downloads and daily users, with many seeing it as India’s closest answer to WhatsApp. With its promise of a privacy-first approach and strong local backing, the Chennai-based company has positioned Arattai as a trustworthy alternative in a market where over 500 million people already rely heavily on Meta-owned WhatsApp for personal and business communication.
However, as the buzz around Arattai grows, privacy-conscious users have raised a crucial red flag. Despite its branding as a secure, privacy-driven app, Arattai currently does not offer end-to-end encryption (E2EE) by default for text chats—a safeguard that competitors like WhatsApp, Signal, and even parts of Telegram already provide across chats, calls, and