Arratai, the instant messaging app made by Zoho, is giving stiff competition to WhatsApp . The Made In India alternative to WhatsApp is at number one position in social networking category on App stores. Zoho CEO posted on ‘X’ saying that Arattai traffic has increased 100X in 3 days, therefore, it is working hard to add infrastructure that can support this traffic.

Language Hurdle?

However there is a major hurdle in the adoption of Arattai in India itself. Many people, including users of the app, who hail from north-Indian states, have suggested that Zoho change the name of the app Arattai. This has sparked a language conflict of sorts in the already tense political environment of India, where people living in South India complain about Hindi imposition on them.

Multiple users posted

See Full Page