In 1990, Dior opened its first store on Rodeo Drive, the first Dior location in North America. Thirty-five years later, the luxury brand owned by the LVMH group has just opened a 60-foot-tall building.

Open to the public since Saturday, the store located at 323 North Rodeo Drive called upon its star architect, Peter Marino , chief designer of Dior boutiques, including most recently, 30 Avenue Montaigne in Paris and the new flagship store House of Dior New York, which opened in August.

The magnificent, undulating stucco façade now revealed its window displays featuring miniature scenes of Paris, including an ultra-detailed model of La Galerie Dior at 30 Avenue Montaigne, complete with characters, realistic settings, and nods to Los Angeles with the “HollywoodDior” sign and the Bel

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