It’s hard to beat Stella McCartney for content creation. Here is a designer with a famous name who planted copies of The Stella Times newspaper on every seat at the show, and then described it backstage as “a collector’s item.”

The newspaper featured her mission statement for the season, “Come Together,” inspired by The Beatles song, which appealed to humans to live in harmony with nature. There was also a Q&A with McCartney’s pal (and new collaborator) Eva Mendes ; a look at the designer’s new carbon-zapping denim’ and liberal use of the word f**k in the headlines and images. All signature Stella.

McCartney said she wanted the spring season to be about “bringing together the Stella wardrobe, the people that I love, and all the innovation, which is so important,” she said, adding, “T

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