Measures are in place to shift growth from being "just incremental" (Representative Image/Unsplash) Show Quick Read Summary is AI Generated. Newsroom Reviewed

Morgan Stanley believes that the last 45 days of the current fiscal year’s second quarter (since August 15) may have changed the growth trend across consumer companies versus the first 45 days of the quarter with the most negative impact for FMCG companies versus retailer over discretionary companies.

“We believe early festivities could favour urban plays and FBQ could turn out to be the best festive season of the past five years,” the brokerage said.

However, it noted these three things were not in their numbers.

The possibility of a positive swing in demand post the GST change for discretionary and retail businesses.

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