If you ask someone how to lower their risk of a heart attack, most people can name a few steps. But if you ask how to reduce dementia risk, many would assume it is out of their control.
But that assumption is not only wrong, it has real consequences: it keeps people from discussing brain health with their doctors, from seeking or accepting early diagnosis, and from engaging in everyday behaviors that can meaningfully support long-term brain health.
In the U.S. alone, over 7 million people are living with Alzheimer’s, a number projected to nearly double by 2050. Globally, nearly 60 million people are living with dementia. U.S. healthcare costs for people living with dementia are estimated to reach $384 billion this year and nearly $1 trillion by 2050.
Google searches for “brain health”