Meta will soon use your conversations with its AI assistant to personalize the ads you see on its platforms. The change, which goes into effect on December 16th, means you’ll also start seeing suggested posts, reels, and Facebook groups related to your AI text and voice chats, too.

So if you ask Meta AI about hiking, Meta might learn that you’re interested in the topic and show recommendations for hiking groups on Facebook, posts from friends about local trails, or ads for hiking boots. Meta says it receives these same indicators when you perform other actions on its platforms, such as liking a post or page related to a certain topic.

Meta says it won’t use AI conversations about religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs,

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