The Sora app emulates the TikTok style ‘for you page’ feed, where uses can scroll through algorithmically organised clips.

OpenAI has taken an ambitious step into the social media market with the launch of ‘Sora’, its new app designed for users to generate and share AI-generated video content.

Coupled with the roll-out of Sora 2, its new audio-visual software model, the platform aims to shift AI from a mere productivity tool, into a space for social connection.

The move positions the tech behemoth directly against market leader TitTok, which has long dominated the short-form video scene.

“Prior video models are overoptimistic, they will morph objects and deform reality to successfully execute upon a text prompt”, OpenAI wrote in a blog post.

“For example, if a basketball player misses

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