The NFL can gather a live audience like nothing else. Even when a game starts at 9:30 a.m. in New York — and 6:30 a.m. in L.A.
Sunday’s Vikings-Steelers game from Dublin generated the second-biggest audience for any international game on NFL Network. Per the league, an average audience of 7.9 million watched the game. The crowded ballooned to more than nine million from 12:30 p.m. ET until the game ended.
It finishes behind only the Dolphins-Chiefs game played two years ago in Germany. That game had an audience of 9.2 million .
Sunday morning football will happen more and more often, as the NFL takes more and more regular-season contests to Europe. Initially, the London games landed in the cluster of 1:00 p.m. ET kickoffs. Now, the European games routinely start in the Sunday mornin