Seen on the stylish scene…

adidas Originals is making a major move into Atlanta’s fashion landscape, officially partnering with Atlanta Fashion Week for its 2025 edition taking place October 2-5.

Held at the southern city’s Atlantic Station, a press release reports that Atlanta Fashion Week will serve as the stage for the debut of adidas Originals’ Spring/Summer 2026 collection alongside a slate of immersive experiences, retail activations, and community-driven programming.

Central to the partnership is the From Campus to the Runway: HBCU Originals Fellowship, a four-week initiative presented in collaboration with the AUC Agency. The program has selected ten standout student creatives—ranging from designers and stylists to graphic artists and visual storytellers—across historically Blac

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