Josh Silverman , who was Mattel ‘s Chief Franchise Officer and held senior exec posts at Disney and Marvel , has been hired as Paramount ‘s president of global products and experiences.

In the role, he will oversee consumer products , live experiences, publishing, partnerships, and e-commerce for physical products, reporting to Paramount President Jeff Shell. In announcing the hiring, Paramount said Silverman would team with leaders at their key brands, including Paramount Pictures and Nickelodeon, in an effort to “bring stories to life in new ways.”

Franchises are the lifeblood of any media company, but they are particularly in demand at Paramount, which closed an $8.4 billion merger with Skydance last August. Paramount CEO David Ellison has also expressed interest in acquiri

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