AUSTIN (KXAN) -- Three billboards popped up across Austin recently, and their messages have turned heads and sparked conversation. That was the point.

Each billboard is bright pink with messages in white font. One of them reads, "You don't need to be a Jew to protect Jews." The two others say, "They went to a music festival and didn’t come home."

The billboards were intentionally placed beside major highways, Interstate 35 and State Highway 71.

The group behind the billboards, JewBelong, said in a press release that the billboards "feature a provocative, thought-provoking slogan to raise awareness about the dangers of antisemitism."

JewBelong said the goal was to draw the attention of millions of people to provoke thoughts and raise awareness about the dangers of antisemitism.

"The bi

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