A new law took effect Wednesday limiting the use of digital-only coupons by grocery stores — the first of its kind in the country.
The measure, which passed in March and was revised in July to address grocery store concerns, is aimed at bridging the digital divide.
People who lack smartphone access or reliable internet service — primarily seniors and low-income residents — are at a disadvantage when it comes to using digital coupons.
According to a study cited by the Policy and Innovation Center, 86% of low-income seniors own a smartphone, compared to 98% of San Diego residents overall. Three in 10 seniors in the city are considered low-income, making it difficult for them to afford basic necessities such as food.
Grocery stores have taken different approaches to comply with the new or