Loblaw piloted ultra-discount grocery stores in Ontario. A year later, most are closing down

Loblaw says only one of the three ultra-discount No Name grocery stores launched in Ontario last September will remain open.

These stores were initially pitched as part of a "laser-focused" approach by Loblaw to lower prices for customers while testing new concepts.

The stores in St.Catharines, Brockville and LaSalle, just outside Windsor, were stocked with fewer items delivered less frequently.

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There were also fewer refrigerated sections and shorter operating hours, which would cut operating costs and result in up to 20 per cent cheaper items compared to competitors.

The St. Catharines store was the first to close in July, with the LaSalle location expected to close Oct. 25, according to the company.

Brockville's location wi